About us

In 2006 Simpology set out to build a platform that uses technology truly effectively to radically improve the mortgage application process. The founders had a history in mortgage origination, with a deep understanding of its processes and common challenges in efficiency.


Working over the years with industry participants, users, LIXI and our superb development team, we have developed a revolutionary electronic lodgement methodology and a suite of supporting applications and services which are unparalleled in the industry. Our solutions and applications have been adopted by the largest banks and origination entities in Australia.

Portrait photo of Simpology CEO, Kate Gubbins

Kate Gubbins​

CEO & Founder

Prior to Simpology, Kate owned and operated a mortgage management company, Domain Financial Services, with wholesale funding relationships with Adelaide Bank and ANZ Bank, and with $1.2billion in loans under management.

Kate sold Domain to Firstfolio at the end of 2008.

Importantly, Kate held business-critical relationships with Aggregators, Brokers, Lenders, Mortgage Insurers, Valuers and Panel Solicitors, and she has first-hand understanding of the mortgage origination and assessment processes.

Portrait photo of Simpology Chairman, Dave Jacobson

David Jacobson​


Dave was Managing Director of MacromatiX, a global leader in cloud-based retail and hospitality management solutions designed to increase productivity and operational excellence in inventory and supply chain management. 

MacromatiX was successfully sold in 2012 to TPG, a leading global, private investment firm with $66 billion of capital under management.

TPG has since created RedBook Connect, which includes the MacromatiX solution, and services 15 of the world’s 20 largest Restaurant and Hospitality Brands. 

Portrait photo of Simpology CTO, Saul Kaplan

Saul Kaplan​


Saul has 30 years’ global experience in the IT Industry, and thrives on innovation and disruption. 

He co-founded Flare HR in 2015, the ultimate HR and benefits solution, exiting to Point72 Ventures in 2018. Saul was the founder of MacromatiX, a global leader in cloud-based retail and hospitality management solutions, and led the technology and product role at MacromatiX as CTO until the company’s acquisition by TPG Capital in 2012.

Saul brings a wealth of technology, startup, and product experience to his role at Simpology.

Mark Lim


Mark brings with him a rich reservoir of knowledge and professional expertise, gained from over two decades in the Finance and Property sectors.

He is known to be a charismatic leader, strategic thinker and change agent with a diverse executive-level experience encompassing risk management, product, operations and strategy.

Prior to his appointment as Chief Operating Officer, Mark spent nine months as a Director on Simpology’s board.

He currently holds the position of Director on the board at LIXI.

David Fuchs​


David is the Chief Investment Officer of LFG, the private investment business of the Lowy Family Group. Prior to joining LFG in 2008, David worked at Babcock & Brown, Pacific Equity Partners and Morgan Stanley.

Paul Heilig​


Paul is a veteran banker who has over 20 years’ experience in the banking and mortgage broking industry. He was employed by Investec, a specialist bank and asset manager in South Africa, for 10 years and assisted in setting up their operations in Australia. Paul was the co-founder of Kingsbridge & Eagle, a successful and respected mortgage broking group. He also has held a senior executive position at Centric Wealth.

David Shein​


In 1987, David established Com Tech Communications as a specialist supplier of networking and communication products. In August 2000, David sold Com Tech to Dimension Data at a valuation in excess of $1 billion.

Since then, David has held a number of executive positions including Chairman of Macromatix, Mentor to One Big Switch, and most recently, non-Executive Chairman of Centric Wealth.

Great people. Great tech. A great team.


Our core values


Our core values

Speedy accuracy

Our core values


Our core values


Our core values

We're on a mission to simplify mortgages forever.

We're on a mission to simplify mortgages forever.

Simpology is a powerful loan application ecosystem that radically reduces time to decision.


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