About us

In 2006 Simpology set out to build a platform that uses technology truly effectively to radically improve the mortgage application process. The founders had a history in mortgage origination, with a deep understanding of its processes and common challenges in efficiency.

 

Working over the years with industry participants, users, LIXI and our superb development team, we have developed a revolutionary electronic lodgement methodology and a suite of supporting applications and services which are unparalleled in the industry. Our solutions and applications have been adopted by the largest banks and origination entities in Australia.

Mark Lim CEO

Mark Lim

Chief Executive Officer

Click for Mark's bio
Mark Lim
Chief Executive Officer
Mark brings with him a rich reservoir of knowledge and professional expertise, gained from over two decades in the Finance and Property sectors.

He is known to be a charismatic leader, strategic thinker and change agent with a diverse executive-level experience encompassing risk management, product, operations and strategy.

Prior to his initial appointment as Simpology's Chief Operating Officer (and later as Chief Executive Officer), Mark spent nine months as a Director on Simpology’s board.

He currently holds the position of Director on the board at LIXI.
Kate Gubbins Founder and CCO

Kate Gubbins

Founder,
Chief Customer Officer

Click for Kate's bio
Kate Gubbins
Founder & Chief Customer Officer
Prior to Simpology, Kate owned and operated a mortgage management company, Domain Financial Services, with wholesale funding relationships with Adelaide Bank and ANZ Bank, and with $1.2billion in loans under management.

Kate sold Domain to Firstfolio at the end of 2008.

Importantly, Kate held business-critical relationships with Aggregators, Brokers, Lenders, Mortgage Insurers, Valuers and Panel Solicitors, and she has first-hand understanding of the mortgage origination and assessment processes.
Dave Jacobson Executive Chairman

Dave Jacobson

Executive Chairman

Click for Dave's bio
Dave Jacobson
Executive Chairman
Dave was Managing Director of MacromatiX, a global leader in cloud-based retail and hospitality management solutions designed to increase productivity and operational excellence in inventory and supply chain management.

MacromatiX was successfully sold in 2012 to TPG, a leading global, private investment firm with $66 billion of capital under management. TPG has since created RedBook Connect, which includes the MacromatiX solution, and services 15 of the world’s 20 largest Restaurant and Hospitality Brands.
Anshul Wadhwa CFO

Anshul Wadhwa

Chief Finance Officer

Click for Anshul's bio
Anshul Wadhwa
Chief Finance Officer
Anshul is a commercially seasoned and strategically focused finance leader with over two decades of extensive corporate and technical experience.

His expertise spans FinTech and Financial Services, including leadership roles within ASX-listed companies.Anshul's broad experience has cultivated an innovative approach to understanding and analysing business imperatives.

He excels in developing strategic solutions and partnering with executive management and Boards to implement measurable improvements across the organisation.

As an open and inclusive leader, Anshul has a proven track record of building strong, high-performing teams grounded in a culture of achievement. He is also recognised for his exceptional communication skills and has a history of fostering and maintaining robust relationships with stakeholders and colleagues.

Key companies where Anshul has worked include Pepper, 86 400, Zip and Bridgit.
Wayne Keyser CPO

Wayne Keyser

Chief Product Officer

Click for Wayne's bio
Wayne Keyser
Chief Product Officer

As a seasoned Product professional, Wayne is driven by transforming a company’s vision into innovative market-ready products. He has an exceptional record of developing and executing effective product strategies and has steered multiple cross-functional teams toward exceptional outcomes.


Wayne spent several years in the USA, working for Macromatix. He rose swiftly through the ranks to helm the role of Vice President of Development. Upon returning to Australia, he continued to cultivate excellence in every position he held, until joining the Senior Leadership Team at Simpology in November 2021.


Wayne’s gregarious, generous manner has instilled great loyalty from the teams that he has built—both in Australia and abroad; and his creative outlook is an enormous asset to the company.


He holds a Bachelor of Economic Science and Computer Science from the University of the Witwatersrand in South Africa and an MBA, Technology Management from La Trobe University in Australia.


In his spare time, Wayne volunteers as a Surf Lifesaver and can usually be found patrolling Sydney’s Coogee Beach.

Avner Silberman CTO

Avner Silberman

Chief Technology Officer

Click for Avner's bio
Avner Silberman
Chief Technology Officer

Avner has been building and maintaining software since 1994 when he graduated from the University of the Witwatersrand in Johannesburg, South Arica.

At MacromatiX, Avner helped build the highly available and performant distributed systems that run the store operations of QSR giants like Chi fil' A, KFC and Starbucks.

Avner moved to Atlanta in 2011 and continued developing MaromatiX while assisting in its US expansion through to its acquisition in 2014.
Avner joined Simpology in 2015 and rearchitected the nascent Loanapp product to run efficiently and redundantly in the AWS cloud. Avner continued on to architect Simpology's cloud native third-party integration hub, SSI (Simpology Shared Services Infrastructure). He established the code first infrastructure, automation and delivery pipelines that power Simpology's products at scale in the AWS cloud.

 

An avid runner and self-professed small wave surfer, Avner can often be found catching waves at his local beach.

Antony Brooke-Wood CRO

Antony Brooke-Wood

Chief Risk Officer

Click for Antony's bio
Antony Brooke-Wood
Chief Risk Officer

Antony is an experienced IT executive with a focus on improving business operations through innovative technology solutions. He has over 25 years of experience in the FMCG, Finance and Mortgage industries.

 

Prior to accepting the role of Chief Risk Officer, Antony was the Chief Information Officer at Simpology and has worked in similar positions at Class Financial Systems and Red Bull Australia. 

 

Antony has extensive experience in operating and delivering SaaS solutions that service a global customer base. He holds a Bachelor of Law and Economics (Accounting) from Macquarie University and a Master of Business Administration from the Australian Graduate School of Management.

Peter Saint-Ruth GM Customer Success

Peter Saint-Ruth

GM Customer Success

Click for Peter's bio
Peter Saint-Ruth
GM Customer Success
Peter is a seasoned General Manager with over 25 years of service in the home loan and property data industries, working across Australia, the UK, and Ireland. Throughout his career, he has had the privilege of helping organisations navigate both challenging crises and growth opportunities, collaborating closely with C-suite executives to find practical, long-term solutions.

Peter's expertise lies in aligning stakeholders, customers, and suppliers to achieve meaningful outcomes. He is focused on creating value, driving sustainable revenue growth, and fostering a supportive environment where high-performing teams can flourish.

Holding an MBA from the University of Warwick, Peter is passionate about continuous improvement, particularly in the areas of change management and enhancing customer experiences.
Kerrie McCrystal CTO

Kerrie McCrystal

Chief Transformation Officer

Click for Kerrie's bio
Kerrie McCrystal
Chief Transformation Officer
Kerrie is a strategic thinker who is adept at orchestrating and guiding triumphant cybersecurity transformation initiatives.

Kerrie has a history of demonstrated proficiency in deploying resilient strategies and spearheading transformative organisational shifts to counteract cyber risks. She has earned much respect from her colleagues by applying her expertise in formulating and executing groundbreaking delivery solutions to fortify data security and ensure uninterrupted business operations.

Equipped to drive necessary change and enable long-term growth and organisational success, Kerrie's core expertise lie in efficiently overseeing large, intricate programs under challenging constraints, always ensuring an optimal return on investment.

With a sharp ability to discern business goals, prioritise potential outcomes, and deliver tangible value to stakeholders, Kerrie is a valuable resource and member of Simpology's Executive Leadership Team.

Board of Directors

Saul Kaplan

Director

Saul has 30 years’ global experience in the IT Industry, and thrives on innovation and disruption.

He co-founded Flare HR in 2015, the ultimate HR and benefits solution, exiting to Point72 Ventures in 2018. Saul was the founder of MacromatiX, a global leader in cloud-based retail and hospitality management solutions, and led the technology and product role at MacromatiX as CTO until the company’s acquisition by TPG Capital in 2012.

Saul brings a wealth of technology, startup, and product experience to his role at Simpology.








David Fuchs​

Director

David Fuchs is the Principal of his family office. David was the Chief Investment Officer of the Lowy Family Group (LFG), in New York and Sydney, for 13 years in 2008-2021.

David continues to be closely associated with LFG as a member of its Advisory Board and as LFG’s representative on certain private company Boards including Simpology.

Prior to LFG, David worked for over 12 years in the areas of principal investment (Babcock & Brown), private equity (Pacific Equity Partners) and investment banking (Morgan Stanley). He has served on several private and public company Boards and been involved in various philanthropic activities.

David graduated in 1995 with a Bachelor of Commerce and Bachelor of Laws at UNSW Sydney.

Paul Heilig​

Director

Paul is a veteran banker who has over 20 years’ experience in the banking and mortgage broking industry. He was employed by Investec, a specialist bank and asset manager in South Africa, for 10 years and assisted in setting up their operations in Australia.

Paul was the co-founder of Kingsbridge & Eagle, a successful and respected mortgage broking group. He also has held a senior executive position at Centric Wealth.














David Shein​

Director

In 1987, David established Com Tech Communications as a specialist supplier of networking and communication products. In August 2000, David sold Com Tech to Dimension Data at a valuation in excess of $1 billion.

Since then, David has held a number of executive positions including Chairman of Macromatix, Mentor to One Big Switch, and most recently, non-Executive Chairman of Centric Wealth.














Industry certifications

We are committed to protecting your most valuable information. Lenders, Brokers, Aggregators and end-users trust us to safeguard their data thanks to our industry certifications and regular audits. 

We're on a mission to simplify mortgages forever.

Simpology is a powerful loan application ecosystem that radically reduces time to decision.

 

Privacy Policy

Simpology. All rights reserved.